Design the visual identity of a cultural institution located in Paris (Le Centquatre).This visual identity will include the logo design and the complete visual identity system,taking into account its translation and applications on all necessary media:— Logo design and graphic identity proposal— Posters / Invites design (visual identity for Print)— Program layout design, printed matter & form explorations. Papers and printing techniques.— (e.g. if a square base identity, a folded square program and layout proposal)— Website design and logo animation (visual identity for Screen)— Visual identity complete manual (with written concept, design rationale)
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My initial sketches started by finding ways to blend le centquatre and the number 104. The following images are said first sketches of my many attempts and visions. I would have loved to have taken the time to develop and test all of them.
I chose to look at the alphabetical and numerical names rather than using one or the other. I wanted to find a way to play with the eye and read the logo in two ways simultaneously, which I believe I have achieved.
My initial sketches started by finding ways to blend le centquatre and the number 104. The following images are said first sketches of my many attempts and visions. I would have loved to have taken the time to develop and test all of them.
I chose to look at the alphabetical and numerical names rather than using one or the other. I wanted to find a way to play with the eye and read the logo in two ways simultaneously, which I believe I have achieved.
